In this article, Startup Active’s Josh Elliot tells us just how crucial your online presence is and how to use your website to maximize your success, online.

1. Identify your goal and target audience. Ask yourself what you want from your website. Then, identify your target audience. make a list of keywords that they search for on Google, and plan the design and visuals of your website to suit that of your ideal customer.

2. It’s crucial to capture website visitors’ attention instantly. you need to make it clear who you are, what you do, and who you do it for.

3. A CTA (call-to-action) consists of an image or line of text that prompts your visitors to take a certain action.  CTAs are essential for higher converting websites. 90% of website visitors aren’t ready to purchase the first time they land on your page.

4. Optimizing your website for mobile should be high up on your list of priorities. Responsive web design ensures that no matter what device someone uses, your website delivers content in the most effective way.

Source: 4 Essentials for a Successful Fitness Website