Good customer service is critical to the success of any business. Learn five common mistakes that many brands make and how to avoid them.

1. Over-automation
2. Failing to listen
3. Being reactive instead of proactive
4. Undervaluing customer service staff
5. Not giving customers what they want
“A culture of exceptional customer service must start at the top. It can’t be just a slide in a presentation or a cliche saying that employees are expected to follow,” Johnson said. The CEO needs to set the tone, invest in the right team members and technology, and lead by actions as well as words.”
Click on the link below for a detailed description of the issues.

Source: 5 Key Customer Service Mistakes You Need to Avoid