Are You Focused on Your Real Business?
Over the years our constant focus has been on building the dues base. This base paid the bills and gave a constant flow of cash. I have noticed over the past year or so some clubs have changed the focus to other income streams like personal training. This new cash stream has become the new focus. These owners will tell you membership is still their focus but actions say different. Don’t misunderstand me, PT and other cash flow streams are very important to our business, but without members these programs don’t work. Keep your eye on the prize which is long term membership sales. Build the base so these other programs can work. Take an honest look at your direction and make sure you stay on course. This months Client-cast will go into this in more detail.