by wehelphealthclubs | Aug 12, 2014 | Management, Sales, Sales Management
Want to become a successful club operator? We thought we would share a recent bog post from our consultant in Sweden, Viking Bergstrom. Good Advice! “An entrepreneur must always understand that marketing, advertising, or promotional activities are completely...
by wehelphealthclubs | Dec 17, 2013 | Marketing, Member Retention, Sales, Sales Management
How important is marketing and advertising? I would like to share a recent post from our CMS consultant in Sweden, Viking Bergstrom: “Did you know that 92% of people make decisions based on what their friends say, good or bad! Only 8% base their decisions on...
by wehelphealthclubs | Sep 9, 2013 | Marketing, Sales Management
What Drives Your Pricing? The best companies use strategic pricing to maximize their profit margins in a focused and controlled manner. To do that, companies must have a greater grasp of two important factors that make up the profit equation: Revenue and Cost....
by wehelphealthclubs | Jul 5, 2013 | Financial Management, Management, Sales Management
Are You Focused on Your Real Business? Over the years our constant focus has been on building the dues base. This base paid the bills and gave a constant flow of cash. I have noticed over the past year or so some clubs have changed the focus to other income streams...
by wehelphealthclubs | Mar 15, 2013 | Sales, Sales Management
Establishing trust is the key to the sale. You will see that the author of this article uses a planned presentation not a canned presentation to establish trust with the prospect, just as all CMS clients do in using the Club Pro. We are probing to discover the wants,...
by wehelphealthclubs | Mar 8, 2013 | Sales, Sales Management
Read this article then compare to the CMS Club Pro, planned sales presentation. This article nails exactly what we are trying to accomplish when working with a new prospect. And we know it works. Don’t let your sales people by-pass this important step in the...
