If you think about it, this concept is what’s changing the fitness industry,  smaller boutique studios and gyms, dedicated to getting results for its members.  So what about those of us who have a full service club?  You need to think in terms of having several small studios within your facility and being the best you can be in each one of them.  That takes a lot of talent and dedication from you and your team.  But, it is possible.  There are many very successful large clubs in the world. Read the article for more details and give this some thought the next time you think about expanding your offering.

Source: How Steve Jobs Saved Nike (and Apple) With 1 Simple Piece of Advice | Inc.com