Replying to reviews is a vital part of your business’s review marketing strategy. Replying to positive reviews shows the customer that you care about their experiences with your business and that you appreciate them.
Replying to neutral reviews is a great idea, because it could be the little push the customer needed to give your business a second chance.
Most businesses already know that replying to negative reviews is crucial to mend your relationship with the customer or show anyone who reads the review that you care about making things right for unhappy customers.
And don’t forget that consumers expect you to reply to them.
